Stop The Soundbite Forecasting!

I stopped paying attention to The Weather Channel several years ago. Why? Because of notifications like the one showed in this image.

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According to the National Weather Service, rainfall in the Atlanta area is 17 inches below normal (National Weather Service, 2016) and local forecasters are predicting anywhere from 1.5 inches to 3 inches or more over the next 48 hours (Hill, 2016).

Three inches of rain does not end a severe drought, especially when we are looking at 17 inches or more. In fact, short term rain may postpone worse conditions, but unless there is a significant change to the weather pattern (Mellish, 2016) our drought is likely to continue for a considerable amount of time.
I understand the need for short messages in mobile notifications, but the Weather Channel began “soundbite forecasting” a long time ago. They do a great disservice when they hype events like this, because they are gravely mistaken if they think the drought is over simply because we will finally see two days of rain after little to no measurable rainfall for the past 42 days…

Sources:

Hill, Jeff. (2016). Rainfall Totals Forecast. Retrieved from https://twitter.com/jeffhillfox5/status/803287709624242178/photo/1

Mellish, Kirk. (2016). Drought in much of Georgia. Retrieved from http://www.wsbradio.com/weblogs/kirk-mellishs-weather-commentary/2016/jun/09/drought-much-georgia/

National Weather Service. (2016). Rainfall Scorecard, Retrieved from http://www.weather.gov/ffc/rainfall_scorecard